Tumblr, stylized In its logo as tumblr. Is a micro blogging platform and social networking website owned and operated by Tumblr, Inc. the service allows users to post multimedia and other content to a short-form blog.
Users can follow other users’ blogs as well as make their blogs private. Much of the website’s features are accessed from the “dashboard” interface, where the option to post content and posts of followed blogs appear.
Development of Tumblr began in 2006 during a two week gap between contracts at David Karp’s Software consulting company. Davidville (housed at Karp’s former internship with producer/incubator Fred Seibert’s Federator Studios, which was located a block from Tumblr’s current headquarters).

In early June 2012, Tumblr featured its first major brand advertising campaign in conjunction with Adidas. Adidas launched an official soccer Tumblr blog and bought placements on the user dashboard.

Dashboard-The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users are able to comment, re blog, and like posts from other blogs that appear on their dashboard. Queue- Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days.

Tags- For each post a user creates, he is able to help his audience find posts about certain topics by adding tags. HTML coding to control the appearance of their blog .A user is also able to use a custom domain name for his blog.

With Tumblr’s 2009 acquisition of Tumblesets, an Apple App Store application created by Jeff Rock and Garrett Ross, the service launched its official I Phone app. The  site became available to Black Berry smart phones on April 17,2010, via a Mobiles application in Black-Berry World.

AS of May 19, 2013, Tumblr hosted over 108 million blogs. Its headquarters is at 35 East 21st Street in the Flatiron District in New York City’s Silicon Alley.

On May 20, 2013, it was announced that Yahoo! And Tumblr had reached an agreement for Yahoo! To acquire Tumblr for $1.1 billion in cash Many of Tumblr’s users were unhappy with the news, causing some to start a petition that achieved nearly 170,000 signatures. David Karp will remain CEO, and the deal was finalized on June 20, 2013.

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