Live Journal in Russia is a social network owned by SUP Media where Internet users can keep a blog, journal or diary- a wide variety of political pundits also use the service for political commentary, particularly in Russia, where it partners with the politically independent online news-paper Gazette, ru (also owned by parent company SUP Media). As with many other social networks, a wide variety of public figures use the network.


Each journal entry has its own web page, which includes the comments left by other users. In addition, each user has a journal page, which shows all of his or her most recent journal entries, along with links to the comment pages.

The most distinctive feature of Live Journal is the “friends list”, which gives the site a strong social aspect in addition to the blog services.

Live Journal allows users to customize their accounts in several ways. The S2 programming language allows journal templates to be modified by members. Users may upload graphical avatars, or “usurpers”, which appear next to the Unser name in prominent areas as it would on an Internet forum.
Each user also has a “User Info” page, which contains a variety of date including contact information, a biography, images (linked from off-site sources) and lists of friends, interests, communities and even schools which the user has attended in the past or is currently attending.

1.    Sending Text Messages- users can receive text messages sent via Live Journal without sharing their phone number. If the text messaging feature is set up, anyone (or any authorized user) can use Live Journal to send text messages to the cellular phone by following a link on your User Info page.
2.    “To-do list” feature – Live Journal offers “to-do list” for managing users’ goals and aims. Users can have 150 to-do list items.
3.    “Express Lane” – users with paid accounts have access to express lanes, which make pages load faster.
4.    “Voice Post” – members with paid accounts can call from any phone to a specific number, record the audio and upload it directly to their journal.

The   unit of social networking on Live Journal is quaternary (with four possible states of connection between one user and another). Two users can have no relationship, they can list each other as friends mutually, or either can “friend” the other without reciprocation.

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